EventGupshup Events & Activation Buzz | India
Vibgyor manages unveiling of Blackberrys’ Urban AW’17 and SS’18 Collection
The renowned brand Blackberrys’ is making a mark in the fashion world. Blackberrys’ Menswear has grown as a Garment Company from the by lanes of Chandni Chowk, Delhi to a global name in the fashion industry.
Be it the able leadership of the Mohan Brothers, or the very passionate team, Blackberrys’ stands for excellence. In 25 years of existence, the brand has crossed one milestone after the other.
Blackberrys’ connected with Vibgyor Brand Services, a leading experiential marketing agency, to curate a series of elements clubbed together and build up a single large scale Partners Meet, aiming to attract new investors and expand the brand URBAN from merely being a wall in Blackberrys’ stores to having its own exclusive showrooms.
The event aimed at creating an experience which showcases the Urban Apparels in a rhetoric paradigm while also forming an impression for the potential investors. Urban collection is classified as a high-street fashion so the complete experience was themed around niche and clean factory setting. A captivating Urban style street inspired from New York was thoughtfully crafted, that featured fashion illustrations, creative patterns, anti gravity zone, graffiti wall and much more.
The grand Partners meet had an ornate setting right from the imposing entrance to grand stage and fashion ramp. The Emcee for the event was Karishma Kotak. The highlight of the show was the Fashion Night which saw a Ramp Walk of the URBAN Collection by 16 of the best National and International models, followed by an electrifying performance by leading dance artist Gauhar Khan and a live concert by melodious singer Papon.
The event witnessed hordes of preening style-setters and fashion lovers. #UNCAGEURBAN trended on all social media platforms which added to PR and the media mileage. The client appreciated team Vibgyor for putting best of their efforts in designing and conceptualization and successful execution of the event.
