Pizza Hut invites top bloggers for its Unlimited Pizza Challenge
Yum! Brands, Inc. or Yum! is an American multinational fast food conglomerate and is amongst the largest fast food restaurant companies comprising of brands such as Taco Bell, KFC, WingStreet and Pizza Hut worldwide under its umbrella.
The renowned Pizza brand, Pizza Hut has recently re-introduced their ‘Unlimited Pizza Friday’ offers in which one can have unlimited Pan Pizzas and Garlic Breads for Rs.199. The brand wanted to promote this offer by creating a Blogger’s Challenge called the Unlimited Pizza Challenge, in multiple cities to create an experience for food bloggers which they can reminisce for a long time and share it with their blog followers.
Vibgyor Brand Services, the leading experiential marketing agency celebrated for bringing over 7500 projects to life, was roped in to create a unique experience for this.
Seven to Eight bloggers along with their teams were invited to each location and were offered to participate in ‘Unlimited Pizza Challenge’ so they could relish the taste and experience the offer themselves. It was an emcee driven activity who kept the thrill on during the challenge. The bloggers were served Pizzas and the one who ate most pizzas within a span of 45 minutes was instantly gratified.
Besides, a photo opportunity was also created with funny Pizza quotes inscribed for instant social media amplification.
The client was pleased and appreciated team Vibgyor for communicating the right message to the target audience in the multiple cities. The bloggers also cherished the experience and published their moments on blogs.