Introduces chicken lovers to a whole new world of ‘KFC Land’
New Delhi, July 2018: He is feisty, he is entertaining, he is unapologetically confident and now he is in India!
Founder of the world-famous Kentucky Fried Chicken (KFC), none other than the iconic Colonel Sanders has finally set foot in the country and fans cannot keep calm. The Colonel took out time to meet a few lucky chicken lovers in the National Capital last month. He was also seen exploring the city during his India visit and was spotted at the iconic India Gate by excited fans who rushed to click selfies with the legend.
KFC India recently opened the gates to KFC Land taking fans across the country by a storm. The brand hosted a celebratory evening in honor of Colonel’s visit to India and to give consumers an exclusive experience of KFC Land – the land of the tastiest chicken in the world! Bringing alive nuances of the Land, the evening saw Colonel meeting excited KFC fans, select consumers and his special Crew; enjoying finger lickin’ good food and sharing commandments of the Land; ending the evening on a celebratory high.
Sharing his excitement on KFC Land and bringing Colonel Sanders to India, Moksh Chopra, Director Marketing, KFC India said, “What makes KFC stand out is our finger lickin’ good food; nobody makes chicken like we do. With KFC Land, we wanted to ensure our communication was as unique as our food. Isn’t it fascinating to imagine a land full of chicken-lovers, that is united by its citizens’ love for chicken? That’s what KFC Land is – our new communications platform to communicate the KFC Brand story in an interesting, distinct way. Over the months ahead, you’re going to hear about our new launches, activations, offers and all other brand initiatives through this platform. And of course, we kickstart this by introducing chicken lovers in India to our founder, Colonel Sanders.”
Colonel handpicked a few to be a part of his exclusive India “Crew”. The lucky few included popular celebrities like Bollywood actor Shikha Talsania of Veere Di Wedding fame, Internet sensation Sumeet Vyas, Reality show star Prince Narula and South Indian model & actor Raiza Wilson. Colonel’s Crew was seen sharing their excitement around his maiden visit to India a few weeks ago on their social media platforms.
Managed by Digital Banjara Media, the event saw a host of activities aimed at bringing KFC Land alive, including a quirky invitation featuring an offer for immigration to KFC Land, an AirKFC boarding pass and a personalized passport that was sent to all guests.
At the venue, guests were screened for immigration, before being transported to the world of KFC Land. The venue also saw a unique selfie backdrop and an opportunity for guests to get transported to KFC Land through a cleverly designed photo booth ensuring engagement through the evening.
KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM.), is a global quick service restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 20,000 restaurants in over 125 countries and territories around the world.
For more information, visit online.kfc.co.in
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