Bollyboom NSCI Night | Percept Live

Percept Live gears up for a high octane Bollyboom NSCI Night

Award winning RAFTAAR to headline the extravaganza

Bollyboom, the world’s first and biggest Bollywood electro-music festival, is all set to rock the city of Mumbai on 19 August 2017 at the NSCI – Dome, Worli. Headlining this edition of Bollyboom is the popular rapper RAFTAAR, whose song “Swag Mera Desi” won the Best Urban Song award at the Britasia Music Awards in 2014. Sub-Headliners include the ever popular DJ Aqeel, DJ Shilpi Sharma, DJ Amann Beyond and DJ Zulfi Syed.

Bollyboom NSCI Night will commence at 7:00 pm on Saturday, 19 August 2017 and feature 7 hours of non-stop dance music extravaganza showcasing the best artists, aerialists, dancers, percussionists, liquid drums, special acts and more. With a larger than life décor, pyrotechnics and SFX, the event promises to offer a thrilling high octane, high BPM experience for visitors. Bollyboom will also offer a curated F&B experience for all attendees within a premium venue to enable party goers to enjoy a thrilling Premium Bollywood Dance Music Experience.

Bollyboom NSCI will have feature a host of popular DJs including:


Dilin Nair, a rapper better known by his stage name Raftaar, stylised RAFTAAR. He was formerly a member of the urban music group Mafia Mundeer, formed by Yo Yo Honey Singh. Raftaar’s song “Swag Mera Desi” won Best Urban Song at the Britasia Music Awards in 2014. He is well known for his support towards the Indian underground hip hop scene. Currently he is working on his debut album Zero To Infinity. His first single from the album, “Baby Marvake Manegi”, released and went viral upon release.

DJ Aqeel

DJ Aqeel, aka Aqeel Ali, has been rocking the dance floors across the globe for more than a decade. His passion for music gave him the motivation to defy convention and pursue music more than just a passing hobby. Known as the ‘DON’ or the ‘DADDY’ of remixes, DJ Aqeel is among the first few to pioneer Bollywood remixes and dance music in India. He significantly changed the way Bollywood music and dance music saw each other. His works have won him fans and admirers all over the world.

Shilpi Sharma

A Bollywood actress and now dominating the Indian Music Scene with several chart topping official Bollywood remixes to her credit.

DJ Amann Beyond

He is the former Resident DJ of ‘Tote on the Turf’ and the IPL Sahara Pune Warrior cricket team. Now, he is a globetrotting DJ who performs across Dubai, Singapore, Kuwait and many more locations, therein creating a truly global fan base.

Zulfi Syed

As an Actor Zulfi has worked with top directors in Bollywood movies like Payasa, Chupke Se, Jimmy, Lara, Mr Hot Mr Cool, and worked in the mega budget movie Tajmahal as Prince Shahjahan . He has worked in Major Ad Campaigns like Raymonds, Tata Indica Car, Roopam Designers, Wall’s Ice Cream, Euro Inner Wear, Levi’s, Taj Group of Hotels, Fiesta, Rohit & Rahul Gandhi.

Manuj Agarwal, CEO Percept live States “Bollywood is innate to Indians and so is Bollywood music. The Bollyboom NSCI Night is a premium red carpet event that will feature some of the best names in live music along with DJs including Raftaar, DJ Aqeel, Shilpi Sharma among others. Along with a 360 degree stage, night will also feature light installations never seen in the country before. We are hopeful that the event will set new standards for Bollywood Dance music events in the country”

Bollyboom is an existing Intellectual property, which belongs to Percept Live, forerunner that introduced a new genre called Bollywood Dance Music, a fusion of Bollywood music and electronic sounds in the festival market in India in 2013. ‘Bollyboom’, is known to provide a unique live entertainment experience for Bollywood music fans and is seen in different variants across the country. Bollyboom has hosted a couple of pop up party offering customers a unique fresh and an exclusive nightclub experience, along with an exclusive guest list and an unforgettable experience at Marriot in Mumbai.

Book your tickets now on 7021583716


‘Bollyboom’, a Percept Intellectual Property, is the world’s first and biggest Bollywood Dance Music Festival offering a scintillating blend of music, dance and entertainment. Bollywood music has been an intrinsic part of every Indian and combined with a large than life production, infusion of dance music and incredible SFX, Bollyboom provides a completely new twist to this genre of popular music to create a unique live entertainment experience for Bollywood music fans across the globe.

Bollyboom offers a blend of Trance, House, Hip Hop, Electro Funk, Synthetic, Pop, Club Music, Techno, Trance, Hardstyle, Sufi and Dubstep music. The concerts belt out popular Bollywood numbers combined with visually mesmerizing SFX and state-of-the-art technology, thereby enhancing the entire musical experience.

Bollyboom is a Percept Intellectual Property. With capitalized billings of INR 17.26 billion (FY’16), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 700 people and 42 offices across India and the Middle East.


Percept Live, established in the year 2012, is the subsidiary of Percept Limited. It owns and manages all the intellectual properties created in the live entertainment, sports, fashion, digital and media space. Percept has been in the ‘ideas’ business for the past 30 years and has been instrumental in creating many legendary ‘intellectual properties’ in the past for its clients. The creation of a dedicated ‘intellectual properties’ business was but a further extension to Percept’s existing knowledge and expertise in the entertainment, media and communications domain with a vision to convert path breaking innovative ideas into assets in order to create long term value for all its stakeholders.

Intellectual properties owned by Percept Live:

  • Sunburn – One of the world’s biggest dance music festivals
  • Bollyboom – World’s first and biggest Bollywood dance music festival
  • Windsong –   A drive away, camping music festival
  • FLY – International live music festival cutting across multiple genres
  • Fight Night –India’s first indoor boxing bouts between leading Indian and international boxers
  • Champions of the World – A platform that brings together the most celebrated super icons in the arenas of sports, cinema, music, business entertainment and entrepreneurship

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