Vibgyor conceptualizes L’Oreal Paris Pure Clay Mask Activation across Multiple Stores in Multiple Cities
Vibgyor Brand Services, India’s leading experiential marketing agency, won yet another mandate in a multiagency pitch for their unique concept and idea.
L’Oreal Paris is one of the world’s leading beauty brands and one of the first in India to have introduced the concept of Pure Clay Masks. The mask gives your face an instant detox in just 10 minutes. These super-charged Clay Masks are available in two variants – Red Algae and Eucalyptus. The Clay Mask with Red Algae helps in exfoliating and brightening the skin whereas the one with Eucalyptus helps in purifying and mattifying the skin.
The activity was planned at multiple Shoppers Stop outlets across various cities including Delhi, Mumbai, Kolkata and Bengaluru. Vibgyor curated a striking set up having unique 3D backdrop with pack shot. Sampling of the product was done along with free skin analysis using a ‘Skin Analyzer’ and a special software.
The Vibgyor team designed the whole concept to increase conversions and reach out to the target group by offering product trials. Right from managing logistics to execution of the idea, Vibgyor managed to deliver yet another successful project.
The activity was done on weekends and the response received surpassed the client’s expectations.