Sunburn wins GOLD to triumph at ‘WOW AWARDS 2017’
Bags 9th successive Gold since inception of WOW
Sunburn, Asia’s biggest and most popular Dance Music Festival, bagged its 9th successive Gold award in the prime category –‘Festival of the Year’ – Music, at the prestigious WOW Awards 2017 which was held from 6-8 July 2017 at the Pullman, Aerocity, New Delhi. It was a distinctive and triumphant victory for Percept Live as Sunburn has won top honors every year since the inception of the WOW Awards in 2009, therein consolidating Sunburn’s leadership position in the Live Music Festival domain in Asia.
Sunburn Season 10 saw an absolutely fantastic year with the festival showcasing phenomenal growth across parameters of global and domestic attendance, number of events held and digital fan base across mediums. While the entire world has always had its eyes on India’s home-grown Intellectual Property, the nation did its part to felicitate its own. On July 8th, 2017, Sunburn was honored with the GOLD award in the most revered category ‘Festival of the Year – Music’, at the country’s highest platform for felicitating events and experiences: the WOW Awards, Asia edition.
An initiative of EVENTFAQS, the WOW Awards & Convention Asia, was conceptualized in 2009 as the industry benchmark for excellence in brand experience creation and has grown to become Asia’s largest business and recognition platform for the MICE, LIVE Marketing & Entertainment industry. A unique and mega recognition platform, the 2017 WOW Awards expanded to include the entire Asian event industry.
Said Karan Singh, CEO, Sunburn, “Sunburn 10 was really special for us given the move from Goa after 9 years since the inception of the festival. A lot of effort went in to making the event a success right from selection of the new venue to giving Sunburn fans a curated experience. Not only was it a first for us with the venue, this was the first year that we introduced 31stDecember as a part of the four day celebration. We had one of the best artist line ups that the country has witnessed and were overwhelmed by the response we received from our fans. We’re happy that the efforts were recognized by WOW Asia and delighted to receive Gold in the category. We have aggressive plans for this year and some big announcements lined up.”
Since 2009, the WOW awards have grown exponentially to become the epitome of cultivating and celebrating WOW Events and Experiences. The WOW Awards continues to be Asia’s largest business & recognition platform for the MICE, LIVE Marketing & Entertainment industry! This year the event included the five groups of categories are MICE/Business Events, Experiential Marketing, Event Intellectual Properties, Experiential Celebrations, and Experiential Management.
ABOUT PERCEPT LIMITED
Founded in 1984, Percept Limited, an Entertainment, Media and Communications company, is at an enviable leadership position today, with a team of over 700 people and 42 offices in India and the Middle East and a capitalized billings of INR 17.26 billion (FY’16).
Percept companies construct tailor-made content, assets and solutions that deliver in both local and international markets and services millions of clients and consumers across the globe.
Percept operates in 2 core business domains:
- Percept One – Marketing Communication Services – this encompasses 3 Strategic Business Units:
- Creative Services – Advertising, Brand Marketing Consultancy & Communications, Corporate Identity, Strategy, Creative, Design & Packaging, and Integrated Marketing Communication Consultancy services
- Media Services – Media Planning & Buying; Out-of-Home Media; Retail Media; Rural Media; and Digital Media
- Other Marcom Services – Brand Activations & Promotions; Incentives, Conferences & Exhibitions Management; Event Management & Marketing; Public & Media Relations, and Social Media Marketing
- Content and Intellectual Properties – this comprises 2 Strategic Business Units:
- Filmed Content – Ad Films; Television and Movie Content Production, Aggregation, Distribution & Marketing
- Live Entertainment – Intellectual Properties in the Entertainment, Sports and Media domain
ABOUT PERCEPT LIVE
Percept Live, established in the year 2012, is the live entertainment division of Percept Limited. It owns and manages all the Intellectual Properties created in the Live Entertainment, Sports, Fashion, Digital and Media space.
Percept has been in the ‘Ideas’ business for the past 30 years and has been instrumental in creating many legendary ‘Intellectual Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual Properties’ business was but a further extension to Percept’s existing knowledge and expertise in the Entertainment, Media and Communications domain with a vision to convert path breaking innovative ideas into Assets in order to create long term value for all its Stakeholders.
Intellectual Properties owned by Percept Live:
- Sunburn – Asia’s biggest and most popular Electronic Dance Music Festival
- Bollyboom – World’s first and biggest Bollywood Dance Music Festival
- Windsong – Adventure Music Festival
- FLY – International Live Music Festival cutting across multiple genres
- Fight Night –India’s first indoor boxing bouts between leading Indian and International boxers
- Champions of the World – A platform that brings together the most celebrated super icons in the arenas of Sports, Cinema, Music, Business Entertainment and Entrepreneurship
Percept Live is a division of Percept Limited, an Entertainment, Media and Communications company founded in 1984. With capitalized billings of INR 17.26 billion (FY’16), Percept, today is at an enviable leadership position with a team of over 700 people and 42 offices across India and the Middle East.
Sunburn, a Percept Intellectual Property, is Asia’s Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3 day music festival in Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past decade, Sunburn has brought together renowned Indian and International artists to entertain hundreds of thousands of dance music lovers through its various formats that reach out to fans across India & Asia.
Sunburn caters to a wide Indian and International audience and has positioned India as a prime dance festival destination to the world. Sunburn Campus, Sunburn Reload, Sunburn Arena, and Sunburn Goa, Sunburn Mumbai, and Sunburn Delhi, are some of the live event formats. ‘Sunburn on Air’, the weekly podcast with special EDM sets created by the world’s top EDM artists is a popular radio show today.
Sunburn Goa is ranked as big as Tomorrowland and Ultra Miami festival as per IMS APAC Business Report 2014, and has won numerous awards and accolades around the globe.
Sunburn is a Percept Intellectual Property. With capitalized billings of INR 17.26 billion (FY’16), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 700 people and 42 offices across India and the Middle East.