EventGupshup Events & Activation Buzz | India
The first Sunburn gig to feature global sensation KSHMR on 20th October at the India Expo Mart
Percept Live one of the biggest entertainment, media and communications company in India has recently announced a collaboration with Delhi based event and promotions giant Rashi entertainment to co-promote all Sunburn events in Delhi-NCR. Sunburn which enjoys the status of being of the biggest dance music brands in the world has just kicked off its 11th season.
The collaboration comes fresh on the heels of the announcement of KSHMR’s maiden India tour which will commence with a charity show in Delhi on 20th October. The Delhi gig will feature EDM star Nucleya and Anish Sood. New York music producer Jai Wolf will also be a part of the tour. Being a propagator of humanity and an ardent philanthropist, KSHMR will donate proceeds of his New Delhi event titled “KARMA” (drawing inspiration from the law of the providence) to charitable institution, Child Rights And You (CRY) that propagates the welfare of underprivileged children through dignity, justice and equity for all.
“Having CRY be a part of this show is a huge honour for me because they address poverty at its brunt— the children,” said KSHMR in a statement recently.
“This is my first tour in India— a homecoming of sorts and a moment I’ve been waiting for. I plan to give people an experience that reflects just how important it is to me,” KSHMR said recently. KSHMR has performed in India before, but this is his first full-fledged tour across the country.
One of dance music’s biggest artists, KSHMR, continues to raise the bar every step of the way, and as Diwali comes to a close, the festivities will continue as he embarks on his first tour of India!
Speaking on the collaboration, Manuj Agarwal, CEO Percept Live stated, “We’ve shared a great rapport with Rashi Entertainment in the past and have collaborated on other projects. We are delighted to have them on board to co-promote all Sunburn events that will take place in Delhi. They have a great legacy of hosting and producing events on a grand scale and we are sure they will add immense value to give fans a great Sunburn experience. We look forward to working on the first event with global sensation, KSHMR in October”
Expressing his views about this initiative, Rajeev Jain, Director Rashi Entertainment voiced, “It is a great privilege to be a co-promoter of Sunburn Events in the National Capital Region. I assume that this collaboration between Rashi Entertainment and Percept Live will go long way and will definitely transform the entertainment quotient in Delhi-NCR Region. We plan to do a few other big gigs with International DJs in the city. Looking out for an exclusive n classy musical tour like never before in Delhi”
About Percept Live:
Percept Live is a subsidiary of Percept Limited, an entertainment, media and communications company founded in 1984. With capitalized billings of INR 17.26 billion (FY’16), Percept, today is at an enviable leadership position with a team of over 700 people and 42 offices across India and the Middle East.. It owns and manages all the intellectual properties created in the live entertainment, sports, fashion, digital and media space. Percept has been in the ‘ideas’ business for the past 32 years and has been instrumental in creating many legendary ‘intellectual properties’ in the past for its clients. The creation of a dedicated ‘intellectual properties’ business was but a further extension to Percept’s existing knowledge and expertise in the entertainment, media and communications domain with a vision to convert path breaking innovative ideas into assets in order to create long term value for all its stakeholders.
Percept Live is a subsidiary of Percept Limited, an entertainment, media and communications company founded in 1984. With capitalized billings of INR 28.15 billion (FY’15), Percept, today is at an enviable leadership position with a team of over 1,000 people and 62 offices across India and the Middle East.
About Rashi Entertainment:
A professional Experiential Marketing Organization, Rashi Entertainment set its feet in National Capital over 18 years back in 1999.
In the recent years, the company has evidently surfaced as a turnkey services provider in the Industry. Today, Rashi Entertainment is a competent 50 member team, spread across Delhi, Gurgaon and NCR Region charting spectacular growth year on year, since its induction.
Rashi works in tandem for leading brands worldwide, creating events and experiences that are exclusive, enduring, momentous and are delivered with proficiency. From concepts, designed through to seamless execution, Rashi delivers an innovative edge to its prestigious clients.
Over the years, Rashi has delved into executing large format as well as boutique events that entertained audiences and built brands. As the market evolved with time, Rashi Entertainment’s competencies grew into the space of MICE, Promotions & Activations, Concerts, Corporate Events, Fashion, Films & Digital, Luxury & Lifestyle and Big Fat Indian Weddings. Rashi Entertainment is emphatically instrumental in creating Intellectual Properties, many of which still exist in the market, entertaining people perpetually.
Rashi Entertainment works together with crème-de-la-crème of its clients to craft strategies along with a unique and innovative experiential approach. Rashi passionately thrive on collaborating with clients who are looking to push the limits and think outside the box.
